Measurement and Enhancement Strategies of High-Quality Development Level of Cultural and Tourism Industry in the Shaanxi Yellow River Region
For the purposes of constructing an evaluation index system for the high-quality devel-opment of the cultural and tourism industry in the Yellow River Basin,the entropy weight method is used to measure and evaluate the quality and level of development of cultural and tourism industry in the Yellow River region of Shaanxi Province.The results show that the overall high-quality develop-ment of the cultural and tourism industry in the Yellow River region of Shaanxi Province is at a good level of development,but there are problems such as incomplete supporting facilities,unclear competi-tive advantages,and insufficient cultural exploration.The article proposes suggestions to continuously improve supporting facilities,achieve comprehensive co-construction and sharing,to deeply explore cultural connotations,to enhance comprehensive competitive advantages,to accelerate industrial inte-gration progress,to build well-known characteristic brands,innovate industrial factor supply,to im-prove the quality of cultural and tourism products,to strengthen regional tourism cooperation,to build a collaborative development platform,encourage private participation in development,and to raise more development funds so as to promote the high-quality development of the cultural and tourism in-dustry in Shaanxi along the Yellow River region.
Shaanxi Yellow River regioncultural and tourism industryhigh-quality develop-mentlevel measurement