Since entering the Chinese market,drama has been competing with traditional Chinese opera for audiences.To survive and thrive,drama troupes strived to expand the commercial performance market and attract as many audiences as possible.Therefore,either the idea of drama's social education function or the theory of market"transition"was for the sake of gaining competitive advantage against traditional opera and later the film industry.For this reason,in the early professional drama movement,new plays with intricate and fascinating plot drawn from opera,quyi and chapter novels about family,news,current events,etc.have been created.Steps were also taken to strengthen drama's position in the commercial market so as to win audiences and lower the cost.Since the completion of Shanghai New World Building,entertainment venues,which offered cheap tickets and were easy to get,sprung up,pulling in huge crowds of tourists,a favorable factor for drama to grow.It was also during this period that drama was accepted by the lower middle class in Shanghai,paving the way for prosperity of drama in the 1940s.
entertainment venuedrama commercial performancedissemination and reception
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