Exploration of Marketing for Baosteel's Hot Rolled Products in Xinjiang with a User Centered Approach
With the development of Xinjiang's economy,the deep processing of hot-rolled steel products has been continuously applied and promoted.As an important raw material for deep processing of steel products in Xinjiang,the hot-rolled products of Baosteel have gained market recognition.In recent years,the market competition for hot-rolled products in Xinjiang has been increasingly fierce.Through in-depth analysis of the hot rolling market in Xinjiang,this study aims to explore the sales promotion measures of Baosteel's hot rolling products in the Xinjiang market and explore marketing strategies for deepening the cultivation of Xinjiang.Analyze industry users and promote user services through production and sales research.In the face of market opportunities and challenges,by building a customer-centric service philosophy,promoting the implementation of QCDDS marketing concepts,adopting practical and effective marketing measures and strategies guided by demand,achieving changes in marketing concepts and improving management capabilities,and creating value for users.
marketuser servicemeasuresdeep cultivation in Xinjiang