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以用户为中心八钢热轧产品深耕新疆的营销探索

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随着新疆经济的发展,热轧钢铁产品的深加工不断得到应用与推广.八钢热轧产品作为新疆重要的钢铁产品深加工原料,获得了市场的认可.近些年来,疆内热轧产品的市场竞争日益加剧.通过对疆内热轧市场进行深入分析,研究八钢热轧产品在新疆市场的销量提升措施,探索深耕新疆的营销思路.对行业用户进行分析,以产销研推动用户服务.面对市场机遇与挑战,通过构建以用户为中心的服务思想,推动落实QCDDS营销理念,以需求为导向采取务实有效的营销措施与策略,实现营销理念的变革和管理能力的提升,为用户创造价值.
Exploration of Marketing for Baosteel's Hot Rolled Products in Xinjiang with a User Centered Approach
With the development of Xinjiang's economy,the deep processing of hot-rolled steel products has been continuously applied and promoted.As an important raw material for deep processing of steel products in Xinjiang,the hot-rolled products of Baosteel have gained market recognition.In recent years,the market competition for hot-rolled products in Xinjiang has been increasingly fierce.Through in-depth analysis of the hot rolling market in Xinjiang,this study aims to explore the sales promotion measures of Baosteel's hot rolling products in the Xinjiang market and explore marketing strategies for deepening the cultivation of Xinjiang.Analyze industry users and promote user services through production and sales research.In the face of market opportunities and challenges,by building a customer-centric service philosophy,promoting the implementation of QCDDS marketing concepts,adopting practical and effective marketing measures and strategies guided by demand,achieving changes in marketing concepts and improving management capabilities,and creating value for users.

marketuser servicemeasuresdeep cultivation in Xinjiang

贾志峰

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新疆八一钢铁股份有限公司营销中心,新疆 乌鲁木齐 830022

市场 用户服务 措施 深耕新疆

2024

新疆钢铁
新疆维吾尔自治区金属学会

新疆钢铁

影响因子:0.081
ISSN:1672-4224
年,卷(期):2024.(4)