Cross-border e-commerce(CBEC)has become a new driving force in global trade,and the development of smart technologies such as big data,cloud computing,and artificial intelligence is accelerating rapid iterations in this industry.These technologies play a positive role in connecting supply and demand,optimizing cost structures,expanding markets,and adapting to consumer behavior.However,CBEC also faces challenges,including data privacy protection,differences in standards,policy barriers,and difficulties for small and medium-sized enterprises(SMEs)in adopting new technologies.To address these issues,international cooperation needs to be strengthened,innovation should be promoted,and a fair competitive market order should be established.
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