The Current Situation,Problems,and Countermeasures of the Integrated Development of Xinjiang's Culture and Tourism Industry
Vigorously promoting the integration and development of unique ethnic cultural resources and tourism industry is a key measure to cultivate new growth point and form new momentum in Xinjiang,and also a necessary path to promote high-quality de-velopment culture and tourism industry in Xinjiang.Based on systematical elaboration on the current situation of the integrated de-velopment of Xinjiang's cultural and tourism industry,the article focuses on analyzing its main problems such as too small overall scale of the culture and tourism industry,unsound mechanism and system,inadequate industrial integration,few leading enterpris-es,poor market operation ability and weak brand effect.Therefore,Xinjiang should take measures such as,strengthen overall plan-ning to build a new pattern of integrated development of culture and tourism;adhere to the development concept of"great culture and tourism"to improve the integrated mechanism and system its development;strengthen the product structure of the entire chain and enhance integration of the industry;fully utilize modern digital technology to promote the transformation and upgrading of the industry;build a diversified market operation entity pattern and continuously strengthen the construction of market entities;of cul-ture and tourism talents,and continuously strengthen the construction of the culture and tourism talents by focusing on"introduc-ing,cultivating,and exploring"talents;build a smart marketing platform to enhance the influence of culture and tourism brands through multiple channels.
culture industrytourism industryintegrated development
NETL
NSTL
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