Research on the Integration Path of Xinjiang Wine Industry and Cultural Tourism Industry
Vigorously promoting the integrated development of wine industry and cultural tourism industry is in line with the re-quirements of Xinjiang's development plan to build characteristic industries.It is a key initiative to cultivate new impetus for eco-nomic development in Xinjiang and the only way to achieve high-quality economic development.Xinjiang's wine industry and cul-tural tourism industry take the advantages for integrating in nature,and enjoy strategic opportunities of favorable policies,resource advantages,and local characteristics.However,the integration of Xinjiang wine industry and cultural tourism industry needs accel-erating due to the fact that the degree integration is still low;the transportation facilities need improving to exploit the wine cultural tourism route;the construction of big data platform needs strengthening to realize information sharing;the marketing model is single and brand building needs strengthening.Therefore,Xinjiang should encourage information sharing in industrial markets and im-prove the mechanism of integrated development;optimize the allocation of resources and build an industrial cooperation support system;enhance the technological innovation in production and development and promote the upgrading of industrial integration technology;enrich business formats to meet multiple needs of consumers;innovate the development of cultural tourism characteris-tic products to improve the quality and efficiency of integrated products.
万方数据
维普
