Digital Cultural Consumption Driven by AIGC:Analyzing Challenges and Exploring Solutions
The advent of AI-generated content(AIGC)has introduced new features to digital cultural consumption,primarily manifested in precise personalization and user-centralization in con-sumption modes,virtual cloud-based and human-computer interaction consumption scenarios,and machine-empowered content with immersive experiences.However,this has also led to a paradox between the pursuit of technological efficiency and the preservation of humanistic values,which gen-erating new cultural consumption dilemmas.For consumers,the low perceived value of AIGC sup-presses the willingness for cultural consumption,while as to technology,the machine-generated illu-sion present challenges in technological acceptance.The legal and media environments have led to social trust problem of artificial intelligence.In response to these changes in digital cultural con-sumption,digital cultural content innovation in the AIGC era should adhere to the principle of sus-tainable human-machine collaboration,as well as human-oriented,culture-based and trust resha-ping.It's also necessary to lead digital cultural consumption by high-quality and high-efficiency con-tent,and subsequently promote the high-quality development of digital cultural industry in the AI era.
Digital Cultural ConsumptionGenerative Artificial IntelligenceAIGC