首页|AIGC驱动下的数字文化消费:困境透视与纾解路径

AIGC驱动下的数字文化消费:困境透视与纾解路径

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AIGC驱动下的数字文化消费呈现出新特征,主要表现为消费方式精准个性化与用户中心化、消费场景虚拟上云化与人机交互化、消费内容机器赋能化与沉浸体验化.同时,技术生成效率至上与人文价值续存之间的悖论产生了新的文化消费困境:消费主体层面,AIGC低价值感知抑制了文化消费意愿;技术客体层面,机器生成幻象产生技术接受困境;社会环境层面,法律环境、媒介环境共同作用下产生了人工智能社会信任难题.针对数字文化消费的新变化,AIGC时代的数字文化内容创新应以可持续的人机协同为原则,坚持以人为本、文化为基以及信任重塑,以高质量、高效率的内容生成牵引数字文化消费,推动数字文化产业在人工智能时代的高质量发展.
Digital Cultural Consumption Driven by AIGC:Analyzing Challenges and Exploring Solutions
The advent of AI-generated content(AIGC)has introduced new features to digital cultural consumption,primarily manifested in precise personalization and user-centralization in con-sumption modes,virtual cloud-based and human-computer interaction consumption scenarios,and machine-empowered content with immersive experiences.However,this has also led to a paradox between the pursuit of technological efficiency and the preservation of humanistic values,which gen-erating new cultural consumption dilemmas.For consumers,the low perceived value of AIGC sup-presses the willingness for cultural consumption,while as to technology,the machine-generated illu-sion present challenges in technological acceptance.The legal and media environments have led to social trust problem of artificial intelligence.In response to these changes in digital cultural con-sumption,digital cultural content innovation in the AIGC era should adhere to the principle of sus-tainable human-machine collaboration,as well as human-oriented,culture-based and trust resha-ping.It's also necessary to lead digital cultural consumption by high-quality and high-efficiency con-tent,and subsequently promote the high-quality development of digital cultural industry in the AI era.

Digital Cultural ConsumptionGenerative Artificial IntelligenceAIGC

陈思函、解学芳

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同济大学人文学院 上海200092

数字文化消费 生成式人工智能 AIGC

国家社科基金重大项目

23&ZD087

2024

新疆社会科学(汉文版)
新疆社会科学院

新疆社会科学(汉文版)

CSSCICHSSCD
影响因子:0.594
ISSN:1009-5330
年,卷(期):2024.(4)