Advantages,Challenges,and Pathways for the High-quality Development of the Ice and Snow Tourism Industry in Xinjiang under the"Belt and Road"Initiative
As the core area of the Silk Road Economic Belt,Xinjiang has gained unprecedented development op-portunities under the"Belt and Road"Initiative.With the continuous promotion of the"Boosting Xinjiang by Tourism"strategy,sustainable and high-quality growth has been achieved in the ice and snow tourism industry in Xinjiang which is a vital part of advancing China's modernization practices in Xinjiang and serves as a critical pil-lar for the tourism industry of Xinjiang.Key factors influencing the industry growth and visitor experience include brand value,infrastructure,service quality,and industrial upgrades.These interconnected elements affect the scale,branding,and internationalization of Xinjiang's ice and snow tourism under the"Belt and Road"Initiative.To further enhance high-quality development,the followings should be done:strengthening top-level design to i-dentify the development goals;building brand value to improve competitiveness;enhancing transportation infra-structure to increase accessibility;developing talent to improve service quality;utilizing digital technology to foster innovation.
"Belt and Road"Initiativeice and snow tourism industry in Xinjianghigh-quality development
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