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新媒体时代涉军负面舆情管控刍议

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新媒体作为一种新兴大众媒体,是新的技术支撑体系下出现的媒体形态,相对于传统意义的报纸、杂志、电视、广播四大媒体,新媒体被形象地称为“第五媒体”。本文围绕新媒体时代如何管控涉军负面舆情,研究了新媒体时代舆论传播的特点规律,分析了新媒体时代涉军负面舆情传播诱因,提出了新媒体时代涉军舆情引导管控的几点对策。
New types media are new emerged media types supported by the new technology system. Compared with the four traditional media as newspa-per, magazine, television and broadcast, new types media is described as fifth media. The author researched the spreading character of new types' media and analyzed the spreading reasons of negative military related information. Some measures are proposed on how to manage and control the spreading of nega-tive military related public sentiment.

New types mediamilitary relatednegative public sentimentmanage and control

张振业

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西安政治学院,陕西 西安 710068

新媒体 涉军 负面舆情 管控

2014

西江月
广西梧州市文学艺术界联合会

西江月

ISSN:1003-2819
年,卷(期):2014.(7)
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