Advertisement creativity is a creative thinking, creative means and ideas of the past did not have a thing or idea, or, in the past is irrelevant things or concepts are combined into new things or ideas. Good advertising creative works to make advertisement information more vivid, more convinc-ing. Advertising creativity from its essence and connotation, not much differ-ence. But in the creation process, advertising works on dif erent media, in-evitable requirement of advertising creative is different in design.
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