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中美汽车行业差异对比分析

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美国是世界上最早发明汽车的国家,经过近百年的发展,其汽车产业发展的已经非常成熟。从1900年福特发明的T型车走进千家万户,到今天美国的三大汽车公司,通用,福特,克莱斯勒的旗下品牌风靡全世界。不得不说,美国的汽车产业有着一个完善的发展历程和成熟的市场环境。而近些年来由于经济的迅速发展,中国的汽车产业也有了一个迅猛的发展。民族品牌发展的异常迅猛,涌现出一大批以比亚迪,吉利,江淮,东南为代表的汽车企业。但是由于近代以来工业发展的缺乏,中国在市场环境以及品牌塑造上都有着巨大的缺陷。本文从品牌,消费观以及汽车文化内涵三个角度来剖析中美汽车产业的差异。通过这三个方面来分析美国的汽车产业为何能发展的这么好,中国的问题在哪里,以及中国的汽车产业该如何改进才能在未来的国际汽车市场里分的一杯羹。
The Comparative Study on the Differences of Automobile Industry between China and the United States
The United States is the world’s first country to invent the au-tomobile. Automobile industry has experienced hundred years of development and is reaching maturity. Since Ford invented model T, three brands GM, Ford, Chrysler have bought by thousands of households and become popular around the world. We have to say that America's car industry has a perfect development and mature market environment. In recent years due to the rapid development of economy, China's auto industry has experienced a rapid de-velopment. The development of national brand automobiles is booming at an abnormal speed, emerging a large number of represented automobile indus-tries, such as BYD, Geely, and Jiang Huai. But due to the lack of industrial development since modern times, China's market environment and brand for-mation encounter a lot of problems.This paper analyzes the dif erences in the auto industry between China and the United States from three angles, that is, the brand, consumption and automobile culture. Through these three aspects, it can be found that why America's car industry develop so well, where Chi-na's problems are lying, and how to improve China's auto industry to share the international automobile market in the future.

automobilebrandconsumptionculture connotation

刘冀帆

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武汉理工大学外国语学院,湖北 武汉 430070

汽车 品牌 消费观 文化内涵

2014

西江月
广西梧州市文学艺术界联合会

西江月

ISSN:1003-2819
年,卷(期):2014.(12)
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