Social presence oriented toward new human-machine relationships
The concept of social presence,defined as a sense of being with others,plays a pivotal role in shaping attitudes toward new human-machine relationships.To comprehensively understand this phenomenon,synthesising multidisciplinary literature and developing a holistic theoretical framework is necessary.This paper defines the conceptual definition and scope of social presence through the historical perspectives of Human-Computer Interaction(HCI)and Human-Robot Interaction(HRI).Subsequently,an integrative theoretical framework is constructed,positioning social presence as a mediator,with anthropomorphism as an antecedent variable,individual factors as moderating variables,and cognitive,emotional,and behavioural attitudes as outcome variables.The framework analyzes the psychological mechanisms underlying social presence in the context of new human-machine relationships.Finally,the study presents three perspectives:the adaptation of human-machine relationships and machine social psychology,the conceptual extension of social presence,and the relationship between anthropomorphism and social presence.
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