Online Opinion-Based Consumer Demand Research on Facial Cream Cosmetics
Internet public opinion is a collection of activities such as expression,interaction,dissemination and evolution of tendentious ideologies generated by the general public against a certain thing.Online opinion on facial creams reveals the distribution of consumers and their preference for this product category.Over 17.27 million online opinions related to facial creams from 2021 to 2022 were monitored to analyze consumer demand for facial creams,the demographic distribution of repairing facial creams,the overview of the repair cream market and the trend of affordable repairing facial creams.The results showed as follows.(1)What consumers want in a cream was skin feeling,composition and efficacy.Consumers were looking for a fresh,non-sticky skin feeling;repairing ingredients were of high concern;moisturizing,repairing,soothing,spot whitening,oil control and anti-wrinkle were the effects of high concern.(2)Consumers using repairing facial creams were concentrated in the age group of 20-34,and the proportion of women was higher than that of men.(3)Different platforms discussed different facial cream brands,and there was still a gap between China's local facial cream brands and those of other countries;the propensity of consumers to buy affordable repairing facial creams was 57.4%,and the ingredients,qualities or background of the product were all possible factors for affordable facial creams to be"out of the loop".(4)Affordable facial creams could be developed towards adopting more diversified means of promotion and further segmentation of facial repair characteristics.The above results have implications for further understanding of consumer demand for facial creams and provide ideas for the future direction of repair facial creams.
NETL
NSTL
万方数据
