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防脱洗发水香味与功效的关联性

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以防脱洗发水的香味为研究对象,通过分析热销防脱洗发水的香味,总结该类产品的香味风格.使用中心区定点街访的调研方式,了解消费者对防脱洗发水和普通洗发水的香味期待差异和态度,探究有脱发困扰的消费者和普通消费者对防脱洗发水的香味喜好度和功效联想等方面的需求.结果表明,柑橘调和水生调的香味是消费者既喜欢又可以联想到防脱功效的味道,适合用在大众防脱产品中.该研究为今后防脱洗发水和普通洗发水的香味选择提供了思路.
Correlation Between Fragrance and Efficacy of Anti-hair Loss Shampoo
Taking the fragrance of the anti-hair loss shampoo as the research subject,the fragrance style of anti-hair loss shampoos was summarized by investigating the popular anti-hair loss shampoos on the market.To understand the differences in consumer expectations and attitudes towards the fragrance of anti-hair shampoos and regular shampoos,consumers with and without hair loss problems were explored for the fragrance preference and efficacy association of anti-hair loss shampoo by the central location test.The results showed that the fragrance of citrus notes and aquatic notes was both liked by consumers and associated of the anti-hair loss effect,which could be used in the popular anti-hair loss products.This provides an idea for the selection of fragrances for anti-hair loss products.

shampooolfactory sensationassociationalopeciacorrelation

陈雯、蔡文江、白斗鉉、崔桐沅、李润夏

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爱茉莉太平洋(上海)研发有限公司,上海 201801

洗发香波 嗅觉 联想 脱发 关联性

2024

香料香精化妆品
上海香料研究所

香料香精化妆品

CSTPCD
影响因子:0.341
ISSN:1000-4475
年,卷(期):2024.(6)