Taking the fragrance of the anti-hair loss shampoo as the research subject,the fragrance style of anti-hair loss shampoos was summarized by investigating the popular anti-hair loss shampoos on the market.To understand the differences in consumer expectations and attitudes towards the fragrance of anti-hair shampoos and regular shampoos,consumers with and without hair loss problems were explored for the fragrance preference and efficacy association of anti-hair loss shampoo by the central location test.The results showed that the fragrance of citrus notes and aquatic notes was both liked by consumers and associated of the anti-hair loss effect,which could be used in the popular anti-hair loss products.This provides an idea for the selection of fragrances for anti-hair loss products.
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