The tradeoff of moral self and self-interest preference in social decision making:An examination based on the theory of self-concept maintenance and the moral threshold model
This paper investigates how people balance their moral self and self-interest preferences when making social decisions,drawing on the theory of self-concept maintenance,the moral threshold model,and relevant research findings.It proposes that individuals seek a balance between self-interest preferences and moral self,thereby exhibiting a behavioral pattern characterized by minor transgressions and minor acts of kindness.While individuals may encounter threats to their moral self,the existence of a moral threshold enables them to maintain a high regard for their moral self.Future research can further work within this balancing framework to enhance and refine our understanding of social decision-making.
moral thresholdmoral self-evaluationmoral self-threat
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