The present study explored the influence of avatar gender on math task performance and the mechanism.The experiment employed a 2(male/female avatar)×2(high/low self-affirmation)be-tween-subjects design,dependent variables were math working self-concept and math task performance.Results of ANOVAs showed that there were main effects for avatar gender and for self-affirmation on both math working self-concept and math task performance,and there was also a significant interaction between avatar gender and self-affirmation for both dependent variables.The results also revealed a mediated mod-eration.Self-affirmation moderated the effect of avatar gender on math task performance,and the moderat-ing effect of self-affirmation was mediated by math working self-concept.
维普
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