首页|商业关系嵌入和知识转移与乡村旅游地居民创业绩效关系研究

商业关系嵌入和知识转移与乡村旅游地居民创业绩效关系研究

扫码查看
乡村旅游创业主体是乡村旅游业发展的关键参与者和受益对象,通过构建商业关系嵌入、知识转移与创业绩效三者间的关系模型,选取青杠树村为案例地,运用多元线性回归模型进行实证分析,以期为乡村旅游地居民创业者改善经营提供参考依据。
Research on the Relationship Between Business Relationship Embedding,Knowledge Transfer and Entrepreneurial Performance of Residents in Rural Tourism Destinations
Rural tourism entrepreneurs are the key participants and beneficiaries of the development of rural tourism.This study builds a relationship model among business relationship embedding,knowledge transfer and entrepre-neurial performance.Taking Qinggangshu Village as the case,multiple linear regression model is used for empirical analysis to provide reference for resident entrepreneurs in rural tourism destinations to improve their operations.

rural tourismbusiness relationship embeddingentrepreneurial performanceknowledge transfer

孙静敏、郭凌

展开 >

四川农业大学商旅学院, 四川 成都 611830

乡村旅游 商业关系嵌入 创业绩效 知识转移

国家社科基金

19BSH154

2024

西南林业大学学报
西南林业大学

西南林业大学学报

CSTPCD北大核心
影响因子:0.773
ISSN:2095-1914
年,卷(期):2024.8(2)
  • 34