商业关系嵌入和知识转移与乡村旅游地居民创业绩效关系研究
Research on the Relationship Between Business Relationship Embedding,Knowledge Transfer and Entrepreneurial Performance of Residents in Rural Tourism Destinations
孙静敏 1郭凌1
作者信息
- 1. 四川农业大学商旅学院, 四川 成都 611830
- 折叠
摘要
乡村旅游创业主体是乡村旅游业发展的关键参与者和受益对象,通过构建商业关系嵌入、知识转移与创业绩效三者间的关系模型,选取青杠树村为案例地,运用多元线性回归模型进行实证分析,以期为乡村旅游地居民创业者改善经营提供参考依据.
Abstract
Rural tourism entrepreneurs are the key participants and beneficiaries of the development of rural tourism.This study builds a relationship model among business relationship embedding,knowledge transfer and entrepre-neurial performance.Taking Qinggangshu Village as the case,multiple linear regression model is used for empirical analysis to provide reference for resident entrepreneurs in rural tourism destinations to improve their operations.
关键词
乡村旅游/商业关系嵌入/创业绩效/知识转移Key words
rural tourism/business relationship embedding/entrepreneurial performance/knowledge transfer引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据