To comprehensively analyze the development of the olive industry in Eshan County,the meteoro-logical conditions of 30 olive-producing regions of Yunnan Province were assessed by the entropy method,and the development and competitive advantages of the olive industry in Eshan County were compared and analyzed by field investigation.The results show that the advantages and disadvantages coexist in developing the olive industry in Es-han County.There are broad market prospects,superior natural conditions,high-quality virgin olive oil,and eco-nomic,social,and ecological benefits.Still,there is little support,weak processing,a short industrial chain,and weak sales.The olive industry in Eshan County has apparent characteristics of'big resources,small industry and low efficiency',which is suitable for developing forest land,but the industrial scale is small,the income is slow,and the comprehensive benefit is low.The industry scale and market share are rising,but the market concentration is low,and the development space is ample.The development of olive industry is still in the growth stage,and the base is put into production steadily,mainly in primary processing,without integrating 3 industries.Accordingly,it puts forward some countermeasures,such as expanding production,strengthening processing,optimizing sales,and strengthening support.
olivecharacteristic industrydevelopmentEshan County