在昆大学生参与国家公园志愿服务的意愿及影响因素研究
Study on the Intention and Influencing Factors of College Students in Kunming Participating in National Park Volunteer Service
耿荣敏 1邱守明1
作者信息
- 1. 西南林业大学地理与生态旅游学院, 云南 昆明 650233
- 折叠
摘要
以纳入"认知程度"变量形成的拓展计划行为理论为理论依据,运用 5 所在昆高校大学收集到的487 份大学生调查数据,分析了大学生参与国家公园志愿服务的意愿及影响因素.结果表明:认知程度、行为态度、主观规范、知觉行为控制对大学生参与国家公园志愿服务意愿存在显著正向影响,其中行为态度的影响效应最大;行为态度在认知程度、主观规范、知觉行为控制与行为意向之间存在中介效应.鉴于此,提出从政府、国家公园、学校、家庭等四个层面的建议,推动国家公园志愿服务体系构建.
Abstract
Based on an extended theory of planned behavior that includes the'awareness level'variable,this study analyzes college students'willingness and influencing factors to participate in volunteer services in national parks.The analysis used survey data from 487 college students in 5 universities in Kunming.The results show that the level of awareness,attitude toward behavior,subjective norms,and perceived behavioral control have a signifi-cant positive impact on the willingness of college students to participate in national park volunteer services,with the attitude toward behavior having the most significant effect.The attitude towards behavior mediates the relationship between awareness level,subjective norms,perceived behavioral control,and behavioral intention.In light of these findings,countermeasures and suggestions are proposed by the government,national parks,schools,and families to promote the construction of a national park volunteer service system.
关键词
国家公园/志愿服务/大学生/行为态度/影响因素Key words
national park/voluntary service/college student/attitude toward behavior/influencing factor引用本文复制引用
基金项目
文化和旅游部大学生团队实践扶持培养项目(WLRCD2019-093)
出版年
2024
国家科技期刊平台
NSTL
万方数据