Study on the Mechanism and Effect of Regional Tea Brand Anxi Tieguanyin in Promoting Shared Prosperity
This paper takes Anxi Tieguanyin,a very representative regional tea brand as the research subject.The case analysis method explores the intrinsic mechanisms and effects of regional branding on promoting shared prosperity.The results indicate that building distinctive agricultural regional brands based on local resource advanta-ges can enhance product premium,facilitate high-quality industrial development,and drive regional economic growth.Combining the non-exclusive nature of regional brands and refining the mechanism for shared interests helps increase farmers'willingness to participate in brand development,enabling them to share brand dividends.This,in turn,accelerates integration with modern agriculture,ultimately achieving the goal of shared prosperity.
common prosperitytea brandindustrial developmentbenefit linkage
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