Influence Mechanism of Multiple Construction of Cultural Space on Tourists'Consumption Willingness in Urban Theme Parks
The example of the Yunnan Ethnic Village illustrates the interrelationship among spatial perception,cultural identification,and consumer willingness of visitors to urban theme parks.It explores the multi-layer con-struction of ecological and ethnic cultural spaces in urban theme parks,as well as its impact mechanism on visitor consumption intentions.Based on the ABC attitude theory,using the'cognition-emotion-behavior'framework,a hy-pothesis model for visitor spatial perception,cultural identification,and consumer willingness is developed,and the structural equation model of least squares is used for testing.The results indicate that the perception of visitors to the multi-level reconstruction of ecological and ethnic cultural spaces in urban theme parks has a significant positive impact on their cultural identification and consumer willingness;cultural identification has a significant positive im-pact on their consumer willingness;and cultural identification plays a mediating role between visitors'spatial per-ception and consumer willingness.Therefore,the generation of visitor consumption intentions in urban theme parks is influenced by their spatial perception and cultural identification.
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