Different digital technology investment model decision and its impact on green supply chain pricing
The digital technology investment model was introduced into the pricing decision of a green supply chain,and the sup-ply chain model under the fixed investment model and marginal investment model of digital technology was constructed,respec-tively.The influence of different digital technology investment models on the pricing decision of green supply chain was stud-ied.Under the two models,there was a digital technology investment cost threshold for manufacturers to improve their own prof-its,and there was a digital technology investment cooperation range.The retailer's revenue sharing+Robin Stein bargaining model was proposed to achieve a win-win supply chain.The wholesale price(retail price)under the digital technology marginal investment mode was greater than the wholesale price under the digital technology fixed investment mode,but the greenness of the product under the digital technology fixed investment mode was greater than that under the digital technology marginal in-vestment mode.Both digital technology investment modes could improve retailers' profits,and retailers' profits were greater in the fixed investment mode of digital technology.Under the same total investment cost of digital technology,the fixed investment mode of digital technology was more conducive to improving the profits of supply chain member enterprises.
green supply chainRobin Stein bargaininginvestment modelpricing decisionrevenue sharing contract
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