Analysis of topic preferences and spatio-temporal evolution among leisure agricultural tourists
This paper focuses on leisure agriculture in Chengdu City,Sichuan Province,utilizing extensive feature data from so-cial network platforms related to leisure agriculture merchants.The spatio-temporal evolution of tourists'topic preferences was analyzed through LDA topic mining and Getis-Ord Gi∗hotspot analysis methods.The results showed that,on the one hand,tour-ists'topic preferences showed obvious seasonal differences,and the seasonal fluctuation of nature sightseeing topic was lar-ger.For example,tourists preferred plants and flowers in spring and parent-child activities in summer.On the other hand,spatial hotspots are influenced by tourists'geographical preferences and regional resources.For example,tourists prefer grape picking in Dayi County in summer and strawberry picking in Xindu District in winter.Accordingly,leisure agriculture practitioners should consider tourists'topic preferences and develop corresponding seasonal marketing strategies.Local governments should follow a differentiated development approach,leveraging local advantages in agricultural products and aligning with popular top-ics to enhance the rational utilization of agricultural resources and further strengthen the integration of agro-tourism.
NETL
NSTL
万方数据
