Measurement and evaluation of digital agriculture and rural development level:Taking Zibo city of Shandong province as an example
[Objective]The paper aimed to explore the factors affecting the development of digital agriculture and village in Zibo,to provide effective reference recommendations for promoting the future development of digital agriculture and village,and to promote the high-quality and sustainable development of digital agriculture and village in Zibo.[Method]Based on survey data regarding the development level of dig-ital agriculture and village in Zibo city,Shandong province,we utilized the entropy method to assess the development level of digital agricul-ture and village in Zibo from 2020 to 2023.Additionally,we employed the obstacle degree model to analyze the primary factors constraining the development of digital agriculture and village in Zibo.[Result]From 2020 to 2023,Zibo experienced overall growth in the development of digital agriculture and village.However,there were significant variations in the development of different sectors and regions.The main factors limiting the rapid progress of digital agriculture and village in Zibo in recent years included the digitization of livestock and poultry breeding and aquaculture,the number of online merchants,the traceability application of agricultural product quality,the level of online work,the digital ap-plication of agricultural technology promotion,the training of farmers'digital literacy,and financial investments in the digital field.[Conclu-sion]Zibo continues to promote the construction and development of digital agriculture and village.This can be achieved by reducing regional disparities,enhancing the digitization of livestock,poultry and aquaculture,improving the traceability of agricultural product quality and safety,streamlining the online management of rural land transfer and homesteads,and advancing the adoption and utilization of digital technology.
Digital agriculture and villageMeasurement and evaluationEntropy methodObstacle degree model
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