Enhancing the Governance Efficacy through Multi-Actor Participation in Local Press Releases:A Study Based on the New Media Narratives of the WeChat Channel"Chongqing Release"
The press release of local governments has been guiding and constructing the online and offline community be-tween governance and communication in the modernization of governance in China.It has become a crucial institutional procedurefor local governments to coordinate multiple participants in governance.However,both traditional authorita-tive discourse and singlenew media discourse find it difficult to adapt to today's increasingly complex governance con-text.This calls for exploration on multiple fronts.In this sense,"Chongqing Release,"the official WeChat channel for the information office of the Municipality of Chongqing,has itstypical significance.Through institutional practices com-bining political logics with communicative logics,it has explored an innovative path with regional identity at its core.This study finds that the press release at the local level constructs two types of communication contexts:proactive and participatory communication.Through institutional and discursive practices,it can stimulate local identity,form short-term effective governance community,enhance communication effect and promote governance efficacy.By combining political identity with local identity,it will not only contribute to guiding the construction of governance community but also provide a new perspective for the construction of the governance over local press release for the future.The study points out that in enhancingthe work of press release at the local level we should place Xi Jinping Thought on Culture at the core,strengthen the leading role of public communication and cultural guiding force,encourage the integration of local culture into press release,and form a durable governance community through the governance over local press release.
press release,modernization of governancelocal governancepolitical communicationcommunication effica-cygovernance efficacy
NETL
NSTL
万方数据
