首页|基于主旋律电影的英雄精神教育传播效果研究:以Z世代青少年群体为例

基于主旋律电影的英雄精神教育传播效果研究:以Z世代青少年群体为例

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基于英雄主义作为中国共产党人精神谱系的重要组成部分,以及作为主旋律电影与思政教育效果关系密切的逻辑基点,以微博用户中Z世代青少年群体对主旋律电影的评论文本为分析对象,运用语义分析与社会网络相结合等方法对评论文本进行分析,发现Z世代青少年的英雄精神教育存在着主旋律电影赋能英雄人物形象凸显但边界模糊、主旋律电影增效英雄人物形象塑造但语境单一、英雄文化传承与电影传播影响力相关但因果性弱等特征,提出把握价值属性、平衡情感强度和关注生发情境来明晰英雄内涵因子,全方位协同、精准性发掘、潜移化再现来灵活英雄精神教育形式,通过适度性重复、超语境实践及裂变式传播来提升英雄精神教育影响力等优化举措,增强Z世代青少年英雄精神教育的传播效果。
The Effect of Hero Spirit Education and Communication based on Nationalist Movies:Taking Gen Z as an Example
Heroism is an important part of the spirits genealogy of the communists of China,as well as the logical basis ofthe close relationship between nationalist movies and the effect of ideological education.Based on that,this paper ana-lyzes the review texts on the nationalist movies from the Gen Z group among Weibo by combining semantic analysis with social networks.It is found that the heroic spirit education of Gen Z presents the following characteristics:promi-nent hero images empowered by nationalist movies with yet blurred boundaries;hero images enhanced by nationalist movies with yet single context;the correlation between the inheritance of heroic culture and the influence of film com-munication with yet a weak causal relationship.It is proposed to grasp the value attributes,balance the intensity of sen-timent,and pay attention to the situation of developmentto clarify the connotation factors of heroes.Moreover,through all-round coordination,precise excavation,and subtle reproduction,flexible forms of hero spirit education can be a-chieved.In addition,optimization measures such as moderate repetition,cross contextual practice,and fission communi-cation should be taken to enhance the effect of hero spirit education for Gen Z youth.

hero spirithero imagespirits genealogy of the CPCnationalist moviesGen Z

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浙江大学教育学院,浙江 杭州 310058

英雄精神 英雄形象 中国共产党人精神谱系 主旋律电影 Z世代青少年

2024

西南大学学报(社会科学版)
西南大学

西南大学学报(社会科学版)

CSTPCDCSSCICHSSCD北大核心
影响因子:0.989
ISSN:1673-9841
年,卷(期):2024.50(5)