The Impact of Consumers'Information Literacy on the Sustainable Development of Community Supported Agriculture(CSA)——Based on the Mediation of Green Trust
The information and ecology have become the leading factors to promote the development of green agriculture.The improvement of consumers'information literacy and green trust are the key to en-sure the sustainable development of green agriculture development models.The information literacy is di-vided into the information awareness,information knowledge and information ability.The green trust is divided into the ability trust and goodwill trust.This paper takes community supported agriculture(CSA)as the example,which is the representative of new green agriculture development models.Based on 820 consumers'questionnaires,it finds that the consumers'information literacy and all three dimensions of in-formation literacy have the positive significant effect on the sustainable development of CSA.The green trust has mediation between consumers'information literacy and sustainable development of CSA.The a-bility trust has mediation between consumers'information awareness,information knowledge and sustain-able development of CSA.The goodwill trust has the masking effect between consumers'information abil-ity and sustainable development of CSA.Therefore,if it wants to promote the sustainable development of CSA,it not only needs to promote consumers'information literacy and strengthen the producers'applica-tion for the information technologies,including network,e-commerce and logistics,but also needs to give full play to the role of social forces as the bridge between producers and consumers.Meanwhile,it needs to strengthen the institutional and economic support of government departments for CSA,which will serve to enhance consumers'green trust.
community supported agricultureproducerconsumerinformation literacygreen trustgreen agriculturerural revitalizationsustainable development
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