With the development of social economy and the improvement of people's living standards,ecotour-ism has become a popular travel choice. The development of ecotourism is of great significance for driving regional economic green growth. Based on the SWOT analysis of Enshi's ecotourism,this article proposes paths for the devel-opment and marketing innovation of Enshi's ecotourism from four aspects:integrating regional characteristic tourism resources,showcasing the profound cultural heritage of ethnic minorities,establishing a community participation mechanism with shared benefits,and innovating new media integrated marketing communication. Finally,a guaran-tee system for the development and marketing innovation of Enshi's ecotourism is designed,aiming to provide practi-cal guidance and experience for the development of ecotourism and the realization of rural revitalization in ethnic mi-nority areas.
维普
万方数据