Analysis of difficulties faced by college students returning home to start a business and exploration on path to enhance entrepreneurial abilities against rural revitalization
Rural revitalization,one of the major strategies in current stage in China,aims to promote the transformation of rural industries and talent structure,achieve sustainable and healthy development of the rural economy,and speed up the integration of urban and rural areas.In recent years,a growing number of college graduates have chosen to start businesses in their hometowns.This not only brings new changes and development opportunities to rural areas,but also alleviates the employment pressure on col-lege students in cities.This paper explores challenges faced by college students returning to their hometowns to start businesses from the perspectives of the government,society,and higher education institutions,and seeks effective solutions.
rural revitalizationcollege studentsreturning home to start a business