摘要
旨在探讨益阳市家禽业的发展现状、存在的问题及发展路径.通过市场与产业现状分析、政策与规划研究、品牌建设与市场推广、风险评估与对策研究、案例研究与数据分析5 个方面进行研究,发现益阳市家禽业存在饲养品种无特色、养殖规模小、养殖区域不集中等问题.并提出益阳市家禽业的发展需要加大政府的扶持力度,通过培育特色品种、实施品牌建设,发展产业化联合体,推动规模养殖、优化产业布局,加强养殖技术培训等措施,促进家禽业发展.
Abstract
The purpose of this paper is to discuss the current situation,existing problems and development path of the poultry in-dustry in Yiyang city.Through five aspects including market and industry status analysis,policy and planning research,brand building and marketing,risk assessment and countermeasures research,case study and data analysis,it was found that there were problems in the poultry industry in Yiyang City,such as no product features,small scale of breeding,low degree of standardiza-tion.This paper points out that the development if the poultry industry in Yiyang city needs the support of the government,through the cultivation of characteristic varieties,the implementation of brand construction,the development of industrial complexes,the promotion of large-scale breeding,the optimization of industrial layout,and the strengthening of breeding technology training measures to promote the development of the poultry industry.
维普
万方数据