The Value and Promotion Path of Opinion Leaders in Reading Promotion
The development of network technology has created a new media environment for reading promotion work.In the era of media integration,as a bridge of information dissemination,opinion leaders play a special role in reading promotion.The influence and appeal of opinion leaders can not only help and guide readers to improve the pertinence of reading,promote the efficient dissemination of reading culture,but also guide the direction of reading culture,which reflects the important value of opinion leaders in reading promotion.So,we should enhance the influence of opinion leaders in reading promotion from the following aspects:dig and cultivate diversified opinion leader resources from social resources of all walks of life,cultivate the emotional identity of opinion leaders in the two-way interaction with readers,improve readers'trust by enhancing value perception,and shape brand symbols by continuously producing high-quality content.
NETL
NSTL
万方数据
维普
