Model Innovation and Practice Exploration on Stereoscopic Reading Promotion:a Multi-Case Study of ZJUT Library
The rise of stereoscopic reading promotion is a positive response to the change of reading media.It is a media integration strategy and practice in reading promotion field in the age of mixed media.In order to better reveal the connotation of stereoscopic reading promotion and analyze the integration and penetration of its related elements,this paper constructs a 7W3C stereoscopic reading promotion model.This model is based on Lasswell's 5W Communication Model and its new development connotation,has 7 major elements and 3 major processes.Based on this framework,this paper analyzes and evaluates on ZJUT Library's typical reading promotion cases,and also proposes strategic recommendations.This will provide a reference for transforming the conceptualized theory of stereoscopic reading promotion into a describable,quantifiable,and actionable practical model.
Reading promotionStereoscopic readingMedia convergence5W communication modelUniversity library
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