The rise of stereoscopic reading promotion is a positive response to the change of reading media.It is a media integration strategy and practice in reading promotion field in the age of mixed media.In order to better reveal the connotation of stereoscopic reading promotion and analyze the integration and penetration of its related elements,this paper constructs a 7W3C stereoscopic reading promotion model.This model is based on Lasswell's 5W Communication Model and its new development connotation,has 7 major elements and 3 major processes.Based on this framework,this paper analyzes and evaluates on ZJUT Library's typical reading promotion cases,and also proposes strategic recommendations.This will provide a reference for transforming the conceptualized theory of stereoscopic reading promotion into a describable,quantifiable,and actionable practical model.
关键词
阅读推广/立体阅读/媒介融合/5W传播模式/高校图书馆
Key words
Reading promotion/Stereoscopic reading/Media convergence/5W communication model/University library
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