Research on the Operation Strategy of WeChat Public Platform in Public Libraries
The continuous emergence of various new information service methods not only challenges the traditional service model of libraries,but also provides opportunities for library business expansion and innovative services.Through the analysis of the operation of WeChat official accounts of public libraries in Jiangsu Province,this paper discusses that under the big data environment,the public library should seize the new development opportunity,make full use of internet thinking and mobile network technology,think about and demonstrate from the positioning planning,content organization,team building,publicity and promotion of the WeChat official account,and put forward optimization suggestions to improve the operation efficiency of the official account,driving innovation and bringing high-quality supply to better meet the diverse,distinctive,and quality oriented spiritual and cultural needs of the people.
WeChat official accountInfluencePublic cultureOperation
万方数据
维普
