Research on Reading Promotion Activity of Audiovisual Rresources for Community Libraries:Taking Beijing Community Library as an Example
As one of the non-book materials in library collection,audiovisual resources play an important role in library reading promotion activities.As the foundation node of modern public cultural service system,community library undertakes the important responsibility of providing equal service to individual residents.This paper points out the theoretical orientation of audiovisual resource reading promotion in community library,interprets its value in community library reading promotion,reveals the crux of the promotion problem combined with research,and then puts forward targeted promotion strategies.Through establishing a demand research mechanism,shaping a suitable reading space,strengthening audiovisual resource allocation,opening self-service borrowing and returning services,creating offline activity brands,and building an online reading promotion platform,these six practical measures are feasible and effective to give full play to the role of audiovisual resources in guiding residents'cultural self-confidence in basic public cultural space.
Community libraryAudio visual resourcesReading promotion
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