The Implications of Book Delivery Mode for Library Reading Promotion
The library's reading promotion work should comply with the needs of the times.This paper uses the Tiktok Head Platform to investigate the book category delivery personnel on this platform,collate and analyze the Top10 account number using the analytic hierarchy process,summarize the characteristics of the book delivery mode,and combine the current dilemma and opportunities of the library's reading promotion,to provide ideas for the innovation of the library's new reading promotion mode.The combination of library reading promotion and book sales influencer marketing is a new type of reading promotion model that occupies the traffic trend of the digital age,which is conducive to the"sedimentation"of users and the sustainable development of reading promotion activities.
NETL
NSTL
万方数据
