首页|公共图书馆支持地方文旅品牌建设实践与创新策略研究——以"水韵江苏"为例

公共图书馆支持地方文旅品牌建设实践与创新策略研究——以"水韵江苏"为例

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挖掘与活化地方文献资源作为公共图书馆传承和推广地方优秀文化的神圣使命,需要随着时代的发展进行不断的创新体现.为此,论文以"水韵江苏"为例,对江苏省公共图书馆支持地方文旅品牌建设方面进行探究,分析地方文献挖掘与活化现状与面临的挑战,针对当前"水韵江苏"人文品牌建设的新需求,多维度提出发展策略,包括增强地方文献生态系统的专业性,加大地方文献的揭示深度,深化地方文献体验感,以及提升地方文献的价值等,以此全方位提升"水韵江苏"人文品牌的综合影响力.
Research on the Practice and Innovative Strategies of Public Libraries Supporting the Construction of Local Cultural and Tourism Brands:Taking"Shuiyun Jiangsu"as an Example
As the sacred mission of public libraries to inherit and promote excellent local culture,excavating and revitalizing local literature resources requires continuous innovation and reflection with the development of the times.To this end,the paper takes"Shuiyun Jiangsu"as an example to explore the support of Jiangsu Provincial public libraries for the construction of local cultural and tourism brands,analyze the current situation and challenges of local literature mining and revitalization,and propose multidimensional development strategies for the new needs of"Shuiyun Jiangsu"cultural brand construction,including enhancing the professionalism of the local literature ecosystem,increasing the depth of local literature disclosure,deepening the experience of local literature,and enhancing the value of local literature,in order to comprehensively enhance the comprehensive influence of the"Shuiyun Jiangsu"cultural brand.

Public libraryLocal literatureBrand buildingShuiyun Jiangsu

张利永

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南京图书馆 江苏南京,210018

公共图书馆 地方文献 品牌建设 水韵江苏

2024

新世纪图书馆
江苏省图书馆学会,南京图书馆

新世纪图书馆

CHSSCD
影响因子:0.759
ISSN:1672-514X
年,卷(期):2024.(11)