Optimizing the new media matrix of the national public cultural cloud is an important part of promoting the dissemination of public digital culture and meeting the needs of the masses'cultural services,and also effective improvement of public cultural services.Based on the underlying logic of the construction of the new media matrix in national public cultural cloud,this paper analyzes the current situation of the new media matrix in national public cultural cloud through the network research method and the 5W model.It is found that the matrix currently has problems such as content homogeneity that needs to be optimized,matrix linkage that needs to be strengthened,audience needs to be followed up,and communication effects that need to be improved.It should be optimized from the aspects of deepening expression forms,focusing on matrix coordination,clarifying demand differences,and improving service mechanisms.
关键词
国家公共文化云/新媒体矩阵/数字文化服务/"5W"模式
Key words
National public culture cloud/New media matrix/Digital cultural services/5W model
维普
万方数据