首页|中国式现代化视域下文旅元宇宙模式建构与路径创新研究

中国式现代化视域下文旅元宇宙模式建构与路径创新研究

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元宇宙是现代数字科技演化形成的数字文明新呈现方式,对我国数字文化强国建设具有重大意义。加快建设中国式现代化视域下的元宇宙数字文明,亟须文旅元宇宙的创新发展紧扣文化强国与数字中国重大战略部署,基于元宇宙技术进行集聚创新与优化,打造新型数字文明空间,在虚实共生中守正创新,推动中国特色社会主义文化的全景呈现。文旅产业是面向元宇宙的新型文化软实力,其创新发展应以文旅元宇宙模式建构为抓手,以创造人类文明新形态为模式目标,以促进人民共同富裕为模式基准,以丰富人民精神世界为模式内核,以满足高品质消费需求为模式支撑,以筑牢绿色旅游生态基底为模式保障,系统构建中国式现代化视域下的文旅元宇宙发展模式。此外,应通过供给侧、消费侧、创新侧、产业侧、生态侧打造文旅元宇宙推进路径,实现中国式文旅元宇宙的创新发展,以文旅元宇宙新场景、新业态与新模式,探索数字文明时代中国特色文化元宇宙的进路。
Research on Development and Innovative Paths of Metaverse in the Cultural and Tourism Sector in the Perspective of Chinese Modernization
Metaverse represents a novel manifestation of digital civilization during the evolution of modem digital technologies and is of great strategic significance for building China into a strong digital and cultural country.To accelerate the development of metaverse digital civilization in the perspective of Chinese modernization and achieve innovative development of metaverse in the cultural and tourism sector,it is necessary to align closely with the major strategic planning of building China into a strong cultural and digital country,create a new type of digital civilization space based on agglomerated innovation and improvement of metaverse technology,and push for the panoramic demon-stration of the socialist culture with Chinese characteristics while upholding fundamental principles and breaking new ground in both virtual and real worlds.The innovative development of the cultural and tourism sector towards a new form of metaverse-oriented cultural soft power should focus on developing metaverse in the cultural and tourism sector and aim to create new types of human civilizations.Its basic criteria and requirements should help to promote common prosperity and enrich people's spiritual world.In addition,it should be underpinned by satisfying high-quality consumption demands and maintaining green and sustainable tourism development.These will help to develop the Chinese-style metaverse model in the cultural and tourism sector and advance the digital civilization development in a systematic manner.Additionally,efforts are needed to advance the metaverse development in the cultural and tourism sector at the supply side,demand side,innovation side,industrial side,and ecological side to achieve the innovative development of metaverse in the cultural and tourism sector with Chinese modern-ization.Efforts are also needed to explore the development paths of metaverse in the digital civilization era with new scenarios,new forms of business,and new models of metaverse in the cultural and tourism sector.

Chinese modernizationmetaverse in the cultural and tourism sectorhigh-quality developmentmetaverse technologynew forms of civilizationa strong cultural country

解学芳、雷文宣

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同济大学人文学院,上海200092

中国式现代化 文旅元宇宙 高质量发展 文明新形态 文化强国 数字中国

国家社会科学基金重大项目

23&ZD087

2024

学术论坛
广西社会科学院

学术论坛

CSSCICHSSCD北大核心
影响因子:0.633
ISSN:1004-4434
年,卷(期):2024.47(2)