Formation and Intervention Strategies of Public Opinion Risk Based on System Dynamics
Since the arrival of the Web2.0 era,media and network community has become a key approach to social risk transmission.In this context,public opinion risk is a serious problem nowadays,which attracts much more attention from the whole society.Starting with illustrating the basic concepts,the elements and characteristic of public opinion risk,this paper introduces its formation and intervention route in traditional media,network media and network community.After analyzing the causal relationship among incident risk,public opinion and government intervention,the paper builds the dynamic model of public opinion formation and intervention by using System Dynamics.Besides,STELLA software is also used to realize the simulation and visual analysis of the dynamic model.In the case study section,Ningbo PX Project and its public opinion risk are yisualized and simulated by using the public opinion dynamic model.
Public Opinion RiskIntervention StrategySystem DynamicsSimulation AnalysesNingbo PX Project
NETL
NSTL
万方数据
维普
