By constructing a Bass diffusion model to analyze and propose e-book pricing strategies for maximizing platform revenue at different stages,we analyze the impact mechanism of key factors such as popularity effect,advertising implan-tation volume,and user experience quality on optimal decision-making.And then numerical simulation results are presented.Research has shown that:In the early stages of development,platforms should adopt a free dominant strategy to quickly expand user base,while in the mature stage of development,they should shift to a paid dominant strategy to obtain maximum profits;The amount of advertising implantation will affect the user experience and transmit an impact on the platform's revenue level,which is related to user types.There is a positive relationship between the optimal advertising placement quantity and the optimal pricing.Finally suggestion are made:In practical applications,attention should be paid to the user's advertising aversion factor.When there is a significant difference in the quality of experience between paid and free users,e-books with higher popularity should be set with lower pricing and advertising volume.
NETL
NSTL
万方数据
