The Influence Mechanism of Resource Interaction Capability on the Business Model Innovation of Platform-based Enterprises under the Background of Digital Economy:A System Dynamics Analysis
The Influence Mechanism of Resource Interaction Capability on the Business Model Innovation of Platform-based Enterprises under the Background of Digital Economy:A System Dynamics Analysis
To reveal the dynamic influence mechanism of resource interaction capability on the business model innovation of platform-based enterprises under the background of digital economy,based on service dominant logic and cooperative innovation theory,this paper constructs a system dynamics model of the effect of resource interaction capability on the business model innovation of platform-based enterprises,and selects a typical enterprise to conduct simulation and sensitivity analysis.The research results show that resource interaction capability is an important antecedent of the business model innovation of platform-based enterprises.Resource interaction capability and the business model innovation of platform-based enterprises form a virtuous circle and promote each other,and both of them achieve significant improvement.Six kinds of resource interaction capabilities including demand identification ability,consumption data acquisition ability,demand matching ability,information sharing ability,information feedback ability,and innovation resource acquisition ability all have positive effects on the business model innovation of platform-based enterprises by promoting the value co-creation of multiple subjects,but the specific influence paths are different.With the change of each resource interaction capability,the value proposition,value delivery and value realization of platform-based enterprises change with different ranges,and among the abilities,demand identification ability and innovation resource acquisition ability have the more significant effects on the value proposition,value delivery and value realization of platform-based enterprise.The research confirms that the business model innovation of platform-based enterprises that under the background of digital economy is a value co-creation process in which multiple subjects realize synergistic interaction through resource interaction,and resource interaction ability plays an important role in it.Accordingly,this paper puts forward relevant policy suggestions for platform-based enterprises to effectively improve and utilize resource interaction ability and then promote business model innovation.
关键词
数字经济/平台型企业/资源交互能力/价值共创/商业模式创新
Key words
Digital Economy/Platform-based Enterprise/Resource Interaction Capability/Value Co-creation/Business Model Innovation
维普
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