How to form a good co-construction mechanism between sharing enterprises and market partners under the sharing economy model is the focus of all parties.Based on consumer perception,this paper constructs a tripartite evolutionary game model of shared enterprises,market partners and consumers,analyzes the stability of the tripartite evolutionary game system,and simulates the evolution results.The research results show that:operating revenue is an important factor influencing the strategy choice of sharing companies and market partners,and an appropriate revenue sharing ratio is conducive to both parties'adoption of active cooperative co-construction strategies;potential benefits from consumer perceptions play an important role in the choice of co-construction strategies between sharing companies and market partners,and the larger the difference in potential benefits,the higher the probability of low-cost operation and active participation of sharing companies and market partners.Therefore,in the process of co-construction between sharing enterprises and market partners,it is important to focus on the current benefit distribution mechanism as well as to focus on and cultivate the potential benefits brought by consumer perceptions,which in turn will promote the long-term development of sharing enterprises.
关键词
共享企业/市场合作方/消费者感知/合作共建策略/演化博弈
Key words
Sharing Enterprises/Market Partners/Consumer Perception/Co-construction Strategy/Evolutionary Game
维普
万方数据