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网络外部性下竞合供应链生产策略的演化博弈

Production Strategy of Coopetition Supply Chain under Network Externality Using Evolutionary Game

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考虑一个由原始设备制造商(OEM)和合同制造商(CM)组成的竞合供应链,CM作为OEM上游生产的合作者和下游产品的市场竞争者,按照OEM提供的兼容性规范文件(CDD)进行生产.运用演化博弈理论方法,揭示网络外部性下OEM和CM在等到市场需求不确定性消失才进行生产的P策略和承受较大市场不确定性的A策略之间的决策、演化及其影响.研究表明:无论CM是否采纳CDD,当OEM和CM面临的市场不确定性较小时,双方总是选择相反的生产策略;当市场不确定性适中或双方市场不确定性差异较大时选择相反的生产策略需依据具体情形而定,仅仅当市场不确定性较大时,OEM和CM才选择相同的P策略.此外,结合数值仿真,分析了 OEM和CM策略选择的影响因素,发现网络外部性、市场规模、市场不确定性及双方产品替代性和互补性的变化均会影响OEM和CM的策略选择.
Consider a coopetition supply chain consists of original equipment manufacturer(OEM)and contract manufacturer(CM).And CM produces according to the Compatibility Definition Document(CDD).CM is both the upstream production partner of OEM and its downstream product market competitor.Using evolutionary game theory,this paper reveals the decision-making,evolution and influencing factors between the A strategy that accepts the large market uncertainty faced by OEM and CM and the P strategy that waits until the demand uncertainty disappears under the network externality.The results show that:whether or not CM adopts CDD,when the market uncertainty is lower,both OEM and CM always choose opposite production strategy.When the market uncertainty is moderate or there is a big difference between the two sides,OEM and CM choose opposite production strategy depending on the specific situation.OEM and CM choose the same P strategy only when the market uncertainty is large.In addition,combining with numerical simulation,this paper analyzes the influencing factors of OEM and CM strategy selection and finds that the change of the network externality,market size,market uncertainty,and product substitutability and complementarity affect strategy selection of OEM and CM.

Coopetition Supply ChainNetwork ExternalityMarket UncertaintyProduction StrategyEvolutionary Game

郑月龙、蔡琴、白春光、王琳、江霞

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重庆工商大学工商管理学院,重庆 400067

电子科技大学经济与管理学院,四川成都 611731

竞合供应链 网络外部性 市场需求不确定性 生产策略 演化博弈

国家社会科学基金一般项目国家自然科学基金资助项目国家自然科学基金资助项目国家自然科学基金资助项目重庆市自然科学基金面上项目2024年重庆市教育委员会人文社会科学研究重点项目重庆工商大学研究生创新型科研项目

20BJY005720720217177203272074037CSTB2024NSCQ-MSX034624SKGH130yjscxx2024-284-126

2024

系统工程
湖南省系统工程与管理学会

系统工程

CSTPCD北大核心
影响因子：0.721
ISSN：1001-4098
年,卷(期)：2024.42(5)