Consider a coopetition supply chain consists of original equipment manufacturer(OEM)and contract manufacturer(CM).And CM produces according to the Compatibility Definition Document(CDD).CM is both the upstream production partner of OEM and its downstream product market competitor.Using evolutionary game theory,this paper reveals the decision-making,evolution and influencing factors between the A strategy that accepts the large market uncertainty faced by OEM and CM and the P strategy that waits until the demand uncertainty disappears under the network externality.The results show that:whether or not CM adopts CDD,when the market uncertainty is lower,both OEM and CM always choose opposite production strategy.When the market uncertainty is moderate or there is a big difference between the two sides,OEM and CM choose opposite production strategy depending on the specific situation.OEM and CM choose the same P strategy only when the market uncertainty is large.In addition,combining with numerical simulation,this paper analyzes the influencing factors of OEM and CM strategy selection and finds that the change of the network externality,market size,market uncertainty,and product substitutability and complementarity affect strategy selection of OEM and CM.
关键词
竞合供应链/网络外部性/市场需求不确定性/生产策略/演化博弈
Key words
Coopetition Supply Chain/Network Externality/Market Uncertainty/Production Strategy/Evolutionary Game
维普
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