In view of the"leverage effect"brought by product evaluation to retailers in the market competition environment,a two-cycle duopoly dynamic pricing and matching pricing decision model is constructed,and the optimization solution of the model is obtained.By analyzing the impact of evaluation results on retailers'expected revenue,it is confirmed that consumers attach importance to product evaluation information for retailers'decision-making.This paper analyzes the optimal pricing strategy of retailers considering the influence of product evaluation under the competitive environment,and finds that product evaluation has an important influence on retailers'decision.Especially the negative evaluation rate of its own product and the favorable rating rate of competitors will have a negative impact on retailer's expected revenue.When the expected product evaluation is poor,retailers'initiative to implement matching pricing strategy can effectively alleviate consumers'intertemporal transfer price comparison behavior and realize the improvement of their own income.Otherwise,retailers accept the matching of competitors and realize the pareto improvement of the market through"tacit collusion"of price.
Product EvaluationPrice Comparison Behavior of Intertemporal SwitchingMarket CompetitionDynamic PricingPrice Matching
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