Ethical Dilemma of Pro-Environmental Behavior of Chinese Residents and Their Influence on Their Awareness of the Behavior
Starting from the logical contradiction between"cost"and"altruism"implied by the pro-environmental behavior of residents,using the"psychological fence"as a metaphor,and focusing on the ethical dilemma of pro-environmental behavior,this paper innovatively interprets the contradictory cognitive factors that hinder the self-awareness of pro-environmental behavior of residents and argues that the ethical dilemma of pro-environmental behavior experienced by residents in the course of their actions can be seen as a holistic cognitive process of identifying,interpreting,evaluating and judging the conflict points formed by multiple inconsistent ethical or behavioral codes.Then,following the introduction of dual inheritance theory,along the line of reasoning of"genes and culture-social and personal norms-the ethical dilemma of pro-environmental behavior",it identifies a four-dimensional structure of the ethical dilemma of pro-environmental behavior among Chinese residents by integrating grounded and quantitative research:ego dimension,role dimension,relationship dimension,and space dimension.The results of the empirical study show that the ethical dilemma of pro-environmental behavior has a significant negative predictive effect on voluntary pro-environmental behavior in both the public and private domains.The findings of this paper not only enrich the multi-faceted study of the pro-environmental behavior theory,but also extend the boundaries of the application of the ethical dilemma theory,and provide systematic,precise,and individualized guidance and assistance to multiple actors,such as government,organizations,communities,families,and individuals,in the process of promoting universal pro-environmental behavior.
ethical dilemma of pro-environmental behaviordual inheritance theoryvoluntary pro-environmental behaviorgrounded theory