Optimal Capacity Decision-Making of Omnichannel Catering Firms Based on Social Interaction Perspective
Omnichannel catering firms need to maintain a balance between supply and demand in production and operation to obtain optimal profits.Among them,supply is closely related to the capacity of ordering,production and delivery stages,while demand from customers is usually affected by social interaction.Based on the M/M/1 queuing theory,this paper constructs a stylized decision model to analyze the optimal capacity decision under the influence of social interaction.The result shows that social interaction effect can increase customer demand and promote catering firms to improve the production capacity of all stages,and thus effectively increase profits.In addition,compared with the single-channel operation,the omnichannel operation of catering firms can effectively increase profits with demand growth and the production scale effect.Moreover,with the strengthening of social interaction effect,profit growth is more significant.It is expected that this paper can provide decision-making reference for high-quality operating modes of catering firms in the digital economy by studying the optimal production capacity decisions of catering firms in different operating modes.
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