首页|移动社交时代的信任重构:社会互动与信息传播视角的双重考察

移动社交时代的信任重构:社会互动与信息传播视角的双重考察

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社会信任作为一种重要的社会资本,是推动社会进步与经济增长的润滑剂.传统理论普遍认为社会互动和信息传播在很大程度上决定了社会信任,而移动社交网络的使用与普及深刻地改变了社会互动和信息传播的方式,但目前关于其是否会以及如何影响社会信任仍不清楚,这为移动社交时代的信任重构带来了挑战.本文使用具有全国代表性的微观家庭与社区数据,利用社区建立微信群构建准实验,采用双重差分(DID)与三重差分(DDD)模型识别了移动社交网络与社会信任之间的因果联系.研究发现,在本文样本覆盖期间,社区建立微信群可使群成员的社会信任水平提高0.109个标准差,约使该期间社会信任下降幅度减缓了 27%.进一步的机制分析发现,移动社交网络对社会信任的提升作用并没有通过促进社会互动这一渠道产生,而是通过扩大正面和负面信息传播所产生的叠加效应,这与社区微信群作为一种弱关系型社交网络而主要发挥信息供给作用的功能特征十分契合.研究还发现,重视移动社交网络中信息传播的监督和管理不仅有助于发挥其对社会信任的"助推器"作用,而且有利于减少社会分割,实现社会的和谐稳定发展.
Social trust reshaping in the mobile social era:A dual examination of social interaction and information dissemination
There is wide consensus that social trust is a fundamental asset for economic de-velopment.A large literature suggests that trust crucially depends on social interaction and information.The use and popularity of mobile social networks(MSN)have profoundly changed the way of social interaction and information dissemination.Yet,evidences on whether and how they affect social trust are rare.This paper uses the establishing of community WeChat group as a quasi-natural experiment to estimate the impact of MSN on social trust.Using data from China household financial survey(CHFS)and taking the difference-in-differences(DID)and difference-in-difference-in-differences(DDD)as empirical strategy,we find that WeChat group can increase the level of social trust by 0.109 standard deviations during the sample coverage period(2013-2017),which slows down the decline of social trust by about 27%.Further mechanism analyses show that the enhancing effect of MSN on social trust does not arise through the channel of facilitating social interactions,but rather through the superimposed effect positive and negative information dissemination.This paper emphasizes that the content of information dissemination in MSN is the key to reshape social trust.

mobile social networksocial trustsocial capitalsocial interactioninformation dissemination

李江一、荔迪

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四川大学经济学院,成都 610065

中国人民大学劳动人事学院,北京 100872

移动社交网络 社会信任 社会资本 社会互动 信息传播

国家自然科学基金面上项目四川大学从"0到1"创新研究项目

723731082021CXC12

2024

系统工程理论与实践
中国系统工程学会

系统工程理论与实践

CSTPCDCSSCI北大核心
影响因子:1.575
ISSN:1000-6788
年,卷(期):2024.44(1)
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