Process innovation or mode innovation?Innovation strategies of new energy vehicle(NEV)companies
Recent years have witnessed the rapid development of new energy vehicle(NEV)industry.Process innovation and mode innovation are the two main directions for the innovative development of NEV companies at the present stage.Therefore,choosing an innovation strategy has become a key issue for NEV companies that traditionally adopt the charging mode.We con-struct an optimization model under process innovation and mode innovation for a NEV company that traditionally adopt the charging mode.We propose applicable conditions of two innova-tion strategies and the optimal pricing strategy of the NEV company under different innovation strategies.We also extend the model to include government subsidy.Our findings indicate that the optimal innovation strategy of the NEV company is determined by mode innovation cost in the case without government subsidy.However,in the case with government subsidy,the optimal innovation strategy of the NEV company is jointly determined by production cost,mar-ket structure and mode innovation cost.Furthermore,there exists an interactive effect between innovation strategy and government subsidy on the pricing of the NEV company.Meanwhile,we reveal the impact of government subsidy on the decision of the NEV company,and analyze the social welfare under different innovation strategies.We also provide useful managerial impli-cations for both NEV companies and the overall industry.
new energy vehicle(NEV)process innovationmode innovationgovernment sub-sidy
NETL
NSTL
万方数据
维普
