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政府补贴下低碳与普通产品制造商竞争研究

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基于消费者的购买意愿,建立了两阶段博弈模型.基于此博弈模型,比较了政府补贴给低碳产品制造企业和政府补贴给购买低碳产品的消费者两种情形.分析了政府补贴对低碳产品生产企业、普通产品生产企业和零售商决策变量的影响.同时,对比分析了不同情形下两种产品的销售量及生产企业和零售商的利润.研究表明,政府补贴有利于低碳产品生产企业的发展.另外相较于直接补贴消费者,政府补贴低碳产品生产企业更有利于低碳产品生产企业的发展.
Study of the competition between low carbon products and ordinary products manufacturer based on government subsidies
Based on the consumers' willingness to buy,this paper establishes a two-stage game model.Based on this model,it compares two conditions,subsidies are given to low-carbon manufacturers and where the subsidies given to consumers.It analyzes the influence of government subsidies on the decision variables of low-carbon products manufacturers,ordinary products manufacturers and retailers.At the same time,this paper analyzes the changes of two products sales and profits for two types of manufacturers and retailers under different conditions.The results show that government subsidies benefit the development of low-carbon products manufacturers while subsidies to low-carbon products manufacturers are more effective than those to consumers.

government subsidieslow carbon productsconsumer willingnessgame model

朱庆华、夏西强、王一雷

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大连理工大学管理与经济学部,大连116024

政府补贴 低碳产品 消费意愿 博弈模型

国家杰出青年科学基金资助项目国家重点基础研究发展计划资助项目国家社会科学基金重大项目

710250022011CB01340613&ZD147

2014

系统工程学报
中国系统工程学会

系统工程学报

CSTPCDCSCD北大核心
影响因子:1.192
ISSN:1000-5781
年,卷(期):2014.29(5)
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