Optimal information disclosure strategy of digital publications:Taking e-books as an example
E-book manufacturers adopt the strategy of information disclosure.That is,to offer free reading samples for consumers to read online.This paper constructs and solves a game-theoretic model of e-book information disclosure strategy based on the basic assumption that consumer purchase decisions depend on two factors:Free trial and word-of-mouth effect.Changes in Consumers'perception due to their free trials are measured through the update function.Three optimization problems for manufacturers are analyzed,respec-tively.The results show that the optimal information disclosure strategy depends on the relationship between consumers'initial cognition and actual quality.The optimal amount of information disclosure and pricing are affected by initial cognition,actual quality,and word-of-mouth effects.The interactive relationship between the two decision variables is also discussed.The research results can provide theoretical guidance and references for manufacturers'information disclosure strategies and pricing strategies.
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